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Schema Markup Generator

A schema markup generator builds Schema.org structured data for a page. This one assembles JSON-LD in your browser for Article, Organization, WebSite, LocalBusiness, BreadcrumbList, Person, and Event. You type the properties yourself — it does not fetch or scrape your URL, does not need an account, and does not promise rich results. Output is a plain script type="application/ld+json" block you paste into your own HTML. For FAQPage markup, use the FAQ Schema Generator on this hub.

Pick a Schema.org type, fill in the properties you actually know, and the page builds the JSON-LD locally with JSON.stringify. Blank fields are dropped rather than emitted as empty strings, so the output stays valid. Nothing is uploaded, nothing is written to localStorage, and closing the tab drops the workspace.

This page writes markup from what you type. It does not crawl your site, read your CMS, check whether the URLs you enter resolve, or verify that a LocalBusiness address exists. Validate the copied script at validator.schema.org before you paste it into a template, and keep the markup on the page whose content it actually describes.

Schema.org JSON-LD

Article

Switching type keeps what you typed for each type. FAQPage markup lives on the FAQ Schema Generator — this page covers root entity types only.

Blank fields are dropped from the JSON-LD. Nothing is uploaded or written to localStorage. For FAQPage / Question / Answer markup, use the FAQ Schema Generator. Validate syntax at validator.schema.org — this page does not fetch your URL or promise rich results.

How does the Schema Markup Generator work?

  1. 1. Pick a schema type

    Choose Article, Organization, WebSite, LocalBusiness, BreadcrumbList, Person, or Event. The form swaps to the properties that type actually uses. FAQPage lives on the FAQ Schema Generator instead.

  2. 2. Fill in what you know

    Type the names, URLs, dates, and addresses yourself. The page never fetches or scrapes your site to fill these in, and blank fields are dropped from the output rather than emitted empty.

  3. 3. Read the JSON-LD

    The browser assembles the object and runs JSON.stringify in this tab. Nothing is uploaded and nothing is written to localStorage.

  4. 4. Copy and validate

    Copy the script tag, paste it into the HTML of the page it describes, then check the syntax at validator.schema.org. Closing this tab clears the workspace.

Questions about Schema Markup Generator

What does this schema markup generator do?
It builds Schema.org structured data as JSON-LD in your browser. You pick a type — Article, Organization, WebSite, LocalBusiness, BreadcrumbList, Person, or Event — fill in the properties, and copy an application/ld+json script block to paste into your own HTML. It does not fetch your URL, write the content for you, or audit your site.
Why JSON-LD instead of microdata or RDFa?
JSON-LD keeps the structured data in one self-contained script tag instead of scattering attributes through your markup, which makes it easier to add, review, and remove without touching the visible HTML. This page emits JSON-LD only.
Which types are supported?
Article, Organization, WebSite, LocalBusiness, BreadcrumbList, Person, and Event, with the commonly used properties for each. It is deliberately not a 30-type suite — it covers the root entity types most pages need and leaves the long tail to the Schema.org reference.
How is this different from the FAQ Schema Generator on this hub?
/seo-tools/faq-schema-generator/ does one thing: @type FAQPage with Question and acceptedAnswer rows. This page does the root entity types — the Article, Organization, WebSite, LocalBusiness, BreadcrumbList, Person, or Event markup that describes the page or the business itself. Use whichever matches what you are marking up; they do not overlap.
Does it fetch or scrape my URL to fill in the fields?
No. There is no server-side request and no crawler. Every value comes from what you type. The page cannot tell you whether a URL you entered resolves, whether an image exists, or whether an address is real — it only formats what you give it.
Is anything uploaded or stored?
No. Generation happens entirely in your browser tab with JSON.stringify. Entity names, URLs, addresses, and output are not sent to Page Utils servers and are not written to localStorage or cookies. Closing the tab drops the workspace. Hosting logs may show that you requested the page, not what you typed into it.
How do I check the output is valid?
Paste the copied script into validator.schema.org to check syntax and see which properties were recognised. That is a syntax check on the markup — it does not confirm the facts you entered are accurate, and this page does not run the validation for you.
Will adding schema markup get me rich results?
No, and this page does not promise it. Structured data tells search engines and other agents what a page is about; whether any visual enhancement appears is the search engine's decision, based on its own guidelines and eligibility rules that change over time. Mark up what is genuinely on the page, keep the markup and the visible content in agreement, and treat rich results as possible rather than owed.

What else can I open?

These tools run in your browser. Page Utils does not store, upload, or write to localStorage the keys, tokens, or text you paste. Results are a convenience aid, not legal, tax, or security advice.